The Next Generation List Honors Innovative, Growing MSPs
JUNE 2024: VirtueUK has been named as one of the world’s premier Managed Service Providers on the prestigious 2024 Next Generation rankings.
The Next Generation list, affiliated with the MSP 501, honors industry-leading managed service and technology providers who drive a new wave of growth and innovation for the tech channel via ground-breaking solutions delivered to their customers. Servicing small, medium, and large clients, many of these MSPs delver cloud, security, unified communications solutions.
Due to their growth, drive, and innovation, these MSPs represent the future of the technology channel and IT industry. This year’s Next Generation winners were selected from applications received for the 2024 MSP 501.
Channel Futures is pleased to name VirtueUK to the 2024 Next Generation
Channel Futures recognises the channel partner communities for their innovation and contributions to the IT industry. The Next Generation represents that effort.
“Constant innovation is the lifeblood of the tech industry,” said Dave Raffo, manager of the MPS 501 and Next Generation programs. “These MSPs drive that innovation and build sales and marketing strategies around them. I enjoy watching these companies grow and develop and expect many of them will become among the biggest managed service providers in the industry if they’re not already there.”
The data collected by the annual Next Generation and MSP 501 lists drive Channel Futures’ market intelligence insights. Channel Futures uses these robust data sets and data-based trend reports to support editorial coverage, event programming, community and networking strategies and educational offerings.
“These companies are providing innovative approaches to customer solutions and partner engagement never seen before,” said Robert DeMarzo, vice president of content for Informa Tech Channels. “They drive the future growth of the channel.”
Background
The 2024 MSP 501 and Next Generation lists are based on data collected by Channel Futures online from February to May 2024. The MSP 501 list recognises top managed service providers based on metrics including recurring revenue, profit margin and other factors.
About VirtueUK
VirtueUK are a UK-based Managed Service Provider dedicated to bringing our ethical business approach that prioritises building and maintaining customer trust to small and mid-sized businesses (SMBs) in the Greater London Area. Many MSPs focus on their larger and enterprise-level clients, leaving SMBs feeling like a small fish in a big pond. VirtueUK, on the other hand, allow SMBs to leverage our operational maturity and expertise while still remaining a priority. By deeply understanding the business and IT needs of our clients, VirtueUK are able to deliver tailored recommendations, appropriate services, and exceptional support.
As an IT services provider led by commercial leaders rather than technical ones, what sets VirtueUK apart is our unique approach, bridging what we call the ‘Technical-Commercial Gap.’ We recognise that the biggest barrier to appropriate IT investment often lies in ineffective communication between decision-makers and technical experts, which ultimately affects service quality, performance, and user experience. VirtueUK excel at translating technical details for a business audience. We focusing on explaining how IT recommendations align with and accelerate business objectives, affect returns on investment, lead to improvements in the end-user experience, enhance functionality, reduce risks, and address operational challenges.
By challenging industry norms—like inflated technology benefits, hidden margins, and poorly defined scopes—we have achieved rapid growth since our founding in 2016, with:
- 36% growth over the last three years
- £1.1M turnover
Virtue UK’s commitment to ethical business practices and bridging the communication gap between technical experts and commercial decision-makers has set us on a path of continuous success.
About Channel Futures
Channel Futures is a media and events destination for the information and communication technologies (ICT) channel community. We provide information, perspective, and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagent and agents, as well as leading technology vendor partners and communication providers.
Channel Futures is where the world meets the channel; we are leading Channel Partners forward. Our properties include awards programs such as the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo and MSP Summit. Our DEI Community Group initiative educates, supports, and promotes diversity, equity, and inclusion (DE&I) in the ICT channel industry. More information is available at channelfutures.com.
Channel Futures is part of Informa Tech, a market-leading B2B information provider with depth and specialisation in the ICT sector. We welcome 14,000+ subscribers annually to our research, more than 4 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.